Towards the end of section four the book also covers specialized cases such as selling homes for seniors and distressed home sales. The marketing needs of these clients are slightly different from typical sellers. Providing these types of clients with the best possible options requires specialized knowledge and the best approaches to follow are highlighted in this section.
Having to sell your home out of financial necessity is particularly stressful and the things this type of seller should be concerned about are covered in some detail. Options such as short sales and loan modifications can be fairly complicated and having the right real estate team behind you in this process is essential.
The bottom line is this – selling a home is a complicated process and it’s important to have a professional real estate agent with a strong knowledge of effective marketing techniques on your side. Section four of my book explains all of this in plain English and makes it much easier to understand what’s really important and what’s not.
