To Sell or Not To Sell – Ultimate Home Sellers Book Preview Section One

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The answer to the last question it turns out is a resounding “No” – the more important factor in deciding what real estate agency to use is the reputation of the individual broker that will re

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present you. There’s no one size fits all approach to selling homes, but some of the bigger agencies try to suggest there is.

Another important point revealed in section one is that choosing the right agent to represent you is critical.

“Hiring a real estate broker is just like any hiring process – with you on the boss’s side of the desk. It’s critical that you make the right decision about who will handle what is probably the single largest financial and emotional investment you will ever make.”

How well a seller does financially from the sale relies largely on this one decision – so it’s important to take the time and get it right. That means a thorough background check of potential agents including: how many homes they’ve sold, do they have a solid marketing plan, and, most importantly, how close do they get to the actual asking price when they make a sale?