After a months-long battle, Elon Musk is now the owner of Twitter. The new CEO and self-dubbed "Chief Twit," has been at the helm of a flurry of changes. And one of them is the cut of the Twitter Blue program. 

Musk is set on developing a revenue-producing digital town square. He also aims to battle the bots and kick them off the social media platform. 

With only one day’s notice about 300 article publishers were sent an email explaining cuts to Twitter Blue. 

The companies were told that "Starting tomorrow, we will stop displaying the 'Twitter Blue Publisher' label on any Tweets containing your articles. We will no longer be sending a Twitter Blue token when people on Twitter access articles from your properties. This will prevent the ad-free experience on your site from loading."

What is Twitter Blue? 

Twitter Blue subscribers were paying, on-average, a monthly price of $3.50 U.S. dollars. And the program kicked off in the summer of 2021 in Australia and Canada. And it was supposed to eventually expand worldwide. 

Twitter Blue is the social media platform’s subscription-based service which allows users to read ad-free articles from over 300 publishers. The article publishers were reimbursed by Twitter for lost advertisement costs on a per-page basis.  And in return the Blue users who subscribed didn't have to view any ads in this content.

The ad-free article read disappeared overnight. 

Subscribers used to have access to some other interesting perks. They were able to enable tweet editing features, have availability of the most popular links on the platform and had a unique display picture style on their accounts. 

It appears the SpaceX and Tesla CEO has big plans for transforming the program. He has his team working on modifying the account verification system on Twitter. And that soon may only be available to users who subscribe. And agree to pay a monthly fee. 

The team may be aiming to replace the ad-free content with articles and blogs that open up an ad revenue stream to Twitter. It has been reported that Musk is trying to merge account verification with Twitter Blue in order to defeat the bots and trolls on the social media site. 

And on the new Twitter’s Day 4 it looks like it’s going to be a wild and interesting ride.