Colorado law enforcement officials are still investigating the shooting and working to determine what happened. However, police officers affirmed that the incident is being regarded as a homicide.
Following the preceding murder, a spokesperson for Uber released the hereinafter public statement:
A spokesperson for Colorado police also shared a statement:
Another Blow to the Uber Brand
Today’s shooting comes weeks after Uber’s new CEO announced the company’s desire to “move in a new direction.” Whether or not the new direction is positive or negative is currently up in the air.
Finally, Uber remains in strong competition with Lyft, another popular rideshare service. Many people have debated the merits and pitfalls of both companies. Last year, TIME published a piece stating the Lyft drivers tend to be more satisfied than drivers who work for Uber.