2017 Marketers Report: Millennials and their shopping behaviors


Millennials are a unique generation that is changing the way that businesses are reaching out to them. As this generation’s buying power grows and develops, businesses need to embrace their personal confidence and social awareness. Businesses also need to continue to evolve in their use of technology. And, businesses need to embrace the understanding the Millennials appreciate experiences. By showing appreciation for this growing group of consumers, businesses will be able to grow alongside these young, educated adults.