In a high-stakes leap toward Wall Street, NIQ Global Intelligence, a consumer behavior analytics juggernaut spun out of Nielsen, unveiled plans Monday to raise $1.1 billion in a long-anticipated initial public offering, setting the stage for a commanding $6.5 billion valuation.
In an S-1 filing with the U.S. Securities and Exchange Commission, the Chicago-headquartered company said it will offer 50 million shares priced between $20 and $24 each, landing the midpoint raise at $1.1 billion.
The firm, backed by private equity titans Advent International and KKR, plans to list on the New York Stock Exchange under the ticker NIQ.
From Nielsen Roots to Global Reach
Formerly a division of Nielsen Holdings PLC, NIQ Global Intelligence was carved out in 2021, evolving into a standalone player through a deal with Advent and, subsequently, KKR. Since then, the company has positioned itself as a powerhouse in data analytics, artificial intelligence, and consumer insight platforms.
With its signature NIQ Ecosystem, the company blends proprietary datasets, machine learning tools, human analysis, and software-driven intelligence. Its platform generates actionable insights from global shopping behaviors—covering over 90 countries, 85% of the world’s population, and more than $7.2 trillion in annual consumer spending.
