Some market observers are speculating that PepsiCo probably failed to fulfill its commitments and promises to Bang Energy because of the Rockstar acquisition. There is a possibility that a conflict of interest has become a major concern for Owoc since the brands are competitors. No CEO would want his company to be on the sidelines especially when it has a great potential to become a market leader.
Is PepsiCo bothered by the fact that a small private energy drinks company has the audacity to break their business partnership? The beverage giant only knows the answer to that question.
One thing is clear, on Thursday Bang Energy sued PepsiCo and their exclusive distribution partnership “has been legally terminated” more than a month ago.
“Make no mistake – PepsiCo has been legally terminated! PepsiCo is no longer Bang Energy’s exclusive distributor. All retailers and third parties are legally free to purchase directly from Bang Energy and its extensive network of authorized distributors. Again, PepsiCo is no longer legally Bang Energy’s exclusive distributor,” said the energy drink company.
