Consumers can only view the records of searched-for-individual if they purchase a MyLife subscription. The defendants offer different types of subscriptions such as $19.95 per month. They also offer a discounted trial subscription that costs $1 for a period of three or seven days.
Many consumers complained that they only bought MyLife subscriptions because the defendants lured them with misleading information about criminal or arrest records in the teaser background reports.
Mylife.com and CEO did not disclose material terms for subscription pricing plans
The DOJ also alleged that Mylife.com and Tinsley engaged in misleading billing and marketing practices. The defendants allegedly failed to disclose material terms of their subscription pricing plans before obtaining billing information. For example, a consumer purchasing a 12-month subscription for $6.95 a month does not know whether he or she will be billed the monthly rate or will be charged a lump sum for the 12 months.
Additionally, the defendants failed to disclose to consumers purchasing a premium MyLife subscription that they will be enrolled in a negative option feature — automatic renewal of their subscription.
