“It is impossible to place an estimate on the value of fake bottles/liquid in the broader market. However, what we can say with 100% certainty is we are observing an increasing number of fakes across all value segments.”
If you’re buying fancy whisky this holiday season, make sure you are getting the real thing, and not a knock off. A few easy ways to avoid knockoff whisky are to not buy them online at peer-to-peer auctions, don’t buy them at in-person auctions, and if it’s too good to be true then it probably is.
