Florida’s top law enforcement officer has launched a blistering attack on streaming powerhouse Roku Inc., accusing the company of illegally collecting and selling children’s personal data, including voice recordings and viewing habits, in violation of the state’s new data privacy law.
The lawsuit, filed Tuesday by Attorney General James Uthmeier, marks a significant escalation in the nationwide scrutiny over how tech companies handle children’s digital privacy. It’s the second state-led lawsuit against Roku in 2025, following a similar case brought by Michigan’s attorney general earlier this year.
Alleged Violations of Florida’s Digital Bill of Rights
Uthmeier’s complaint, lodged in state court, accuses Roku of breaching the Florida Digital Bill of Rights, which took effect in July 2024, and the Florida Deceptive and Unfair Trade Practices Act. The suit contends Roku failed to obtain parental consent before selling or processing children’s personal data and misled families about the effectiveness of its privacy settings and opt-out tools.
“Florida families deserve to know what is happening with their children’s personal information,” Uthmeier said in a fiery statement. “Parents — not technology companies — direct the upbringing of their children. We will hold any company accountable that conceals or exploits that information.”
