In April last year, the Campaign for a Commercial-Free Childhood (CCFC) and Center for Digital Democracy (CDD) requested the FTC to investigate the deceptive and unfair marketing practices on YouTube kids. The consumer advocates also asked the regulator to probe the tech company’s promotion of unfair and deceptive influencer marketing.
The consumer advocates recently encouraged the FTC to impose maximum penalty against Google and YouTube. They reminded the Commission that “Google has profited by violating the law and the privacy of tens of millions of children.” It must “take strong action” against Google and YouTube due to the “ongoing and serious issues” that affect kids online privacy.
A previous report from Bloomberg indicated that Google is considering implementing changes on YouTube to protect children.
FTC considering changes to COPPA
The FTC is considering updating the COPPA earlier than expected due to the fast-changing technology. Its last review of the children’s online privacy law was in 2013.The Commission normally reviews it every ten years.
