FTC Returns $2.2 Million to Consumers Over Lift International, LLC’s Business Coaching Services


The FTC issued refund checks totaling $2.2 million to consumers who paid money to Lift International, LLC for business coaching services. According to the FTC’s complaint, Lift International lied to consumers by telling them that they could earn a great income from an Internet-based home business.

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FTC: Named Defendants Were Deceptive and Broke the Law

According to the complaint filed by the FTC, Lift International, LLC and eleven other named defendants (doing business under more than a dozen other names) deceived consumers since 2013 by offering “personalized business coaching services” to people who wanted to work from home. They came into contact with consumers through telemarketing. The sales calls would use generic names such as “Mentor Group” and outsource the service to another company that is named as a defendant. The consumers were unaware of the outsourcing, according to the complaint.

Additionally, consumers were informed that they would receive customized coaching by an “experienced” person along with access to online training modules that essentially consisted of videos about eBay, affiliate marketing, dropshipping, and putting together a website. Those videos included testimonials that boasted of “Real Success” by “Real People” who “grossed over $12,000 last month…”