Brave claims that Google is not concerned about privacy and its actions prove it!
“It is disappointing to see Google, instead of taking the present opportunity to help design and build a user-first, privacy-first Web, proposing and immediately shipping in Chrome a set of smaller, ad-tech-conserving changes, which explicitly prioritize maintaining the structure of the Web advertising ecosystem as Google sees it,” the blog states.
Vivaldi also criticized Google’s new web tech. They claim they won’t support the effort and said Google’s FLoC, is just the latest new “nasty” data harvesting venture. And insists it “harms user privacy.” Vivaldi claims Google is deceptive in the claims that FLoC is a “privacy-first” feature.
“Google will continue to build profiles, and track users, in the absence of third-party cookies and localStorage,” Vivaldi said in a blog post. “It presents FLoC as part of a set of so-called ‘privacy’ technology, but let’s remove the pretense here; FLoC is a privacy-invasive tracking technology.”
How to Opt-out of FLoC
The debate continues over whether FLoC will actually expose your data more than ever, not protect it. And Vivaldi says FLoC has “serious implications on society as a whole. The question remains if users will even be notified when it’s embedded in Chrome.
