Instagram sent cease-and-desist letter to the marketing startup on Wednesday.
Hyp3r denies violating Instagram’s policies
Meanwhile, the marketing startup denied violating the policies of Instagram and expressed its confidence that it can resolve the problem with the social network.
In a statement e-mailed to media outlets, CEO Carlos Garcia wrote, “HYP3R is, and has always been, a company that enables authentic, delightful marketing that is compliant with consumer privacy regulations and social network Terms of Services. We do not view any content or information that cannot be accessed publicly by everyone online.”e
The report regarding Hyp3r’s inappropriate collection of users’ data on Instagram follows Facebook’s problem involving Cambridge Analytica in March last year. The bankrupt British political consulting firm improperly accessed and used the data of 87 million Facebook users.
The Cambridge Analytica data scandal triggered investigations into Facebook’s privacy practices. The FTC recently imposed a $5 billion penalty against the social media giant for violating users’ privacy.
