Intuit engaged in different deceptive and unfair tactics that limited consumers’ participation in the IRS Free File Program.
Its tactics include using confusingly similar names for both free versions of TurboTax and biding on paid search advertisements to direct consumers looking for the IRS Free File service to its freemium product. During the 2019 tax season, the company intentionally blocked its IRS Free File landing page from search engine results. It never displayed or recommended the IRS Free File program on its website, even when consumers were ineligible for its “freemium” product.
In March, the Federal Trade Commission (FTC) filed a complaint against Intuit for the same reason—deceptively marketing TurboTax.
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