The terms and conditions of the investment allow Juul to continue functioning as its own company. But also allows Juul to use significant resources from Altria. One of the perks is that Juul will have access to Altrias premier innovative tobacco products retail shelf space, allowing JUUL’s tobacco and menthol-based products to appear alongside combustible cigarettes. And Juul is hopeful they will be able to help more smokers stray away from tradition cigarettes and go to their products by directly reaching them through cigarette pack inserts and mailings to adult smokers via Altria companies’ databases.
Juul’s CEO, Kevin Burns says he looks forward to the future of this partnership.
“Altria’s investment sends a very clear message that JUUL’s technology has given us a truly historic opportunity to improve the lives of the world’s one billion adult cigarette smokers,” said Burns. “This investment and the service agreements will accelerate our mission to increase the number of adult smokers who switch from combustible cigarettes to JUUL devices.”
