In 2018 Bang Energy filed a lawsuit against Monster Energy Co. for trade dress infringement and unfair competition. Since the initial filing, both companies have traded blows in a prolonged legal battle with mixed results, failing to establish a victor. This might change, however.
Since Bang’s initial lawsuit which claimed Monster’s REIGN energy drink is a blatant rip off of the company’s flagship product, Monster has counter-sued the energy drink company for attempting to “steal Monster’s trade secrets and employees” and deceive consumers with “weaponized faux science.”
According to Vital Pharmaceutical (VPX) founder Jack Owoc, Monster’s attempts at litigation is a response to Bang’s surging popularity with consumers. It continues to be argued that Monster is feeling increasing pressure from competitors within the energy drink space, leading to deceptive business practices and fatuous legal claims.
