Furthermore, there has been a battle over the ‘Reign’ name itself. It turns out that VPX, under the moniker of VPX Sports, has developed a pre-workout beverage also named Reign to counter Monster’s REIGN product. This has further convoluted an already messy legal battle between the two companies.
Monster’s legal ploys have largely been met with failure, including an attempted suit filed in the Netherlands in May, 2019, aiming to bar VPX’s Bang drinks from appearing on any shelf worldwide as well as impose penalties on Owoc and VPX. A district court in Amsterdam ruled in favor of VPX, effectively shooting down Monster’s claim.
Earlier this year, Monster was granted a preliminary ruling to block VPX from selling their newly created Reign pre-workout drink. The ruling was far from surprising since Monster holds senior trademark rights for the ‘Reign’ title.
The argument Monster made was that Bang’s trademark for ‘Reign’ was “not registered for and does not cover beverages in ‘Class 32,'” according to a press release. Monster seemed to have won that round on a technicality.
