Is Reputation.com going out of business?

7983
SHARE

All the rest have received negative publicity in some form or are still in business chugging along with no notable signs of a sale come.

I personally think that there are a number of challenges with the online reputation management industry as a whole.

For starters, reputation management is nothing more than an SEO related service that involves some level of PR related activities.  While this is a growing industry, the reality is that agency style services, even when powered by technology, typically sell for 1x revenue max.

Given the fact that reputation management is in large part dependent on how Google’s algorithms rank the content from these agencies, all it takes is 1 algorithmic update from Google and these services are rendered ineffective to a large extent.

Final thoughts on Reputation.com

While it’s possible that the review on Glassdoor is a fake, it is reasonable to believe that given the challenges in the online reputation management industry these days that Reputation.com could fail.   When a company receives over $87M in funding, it needs to sell for more than that to return a profit to its investors.