Additionally, the FTC alleged that the company misrepresented positive consumer reviews on the Better Business Bureau (BBB) and other websites. UrthBox allegedly gave customers free snack box in exchange for positive reviews on the BBB website, which is a violation of the bureau’s policy.
The BBB requires customers to certify that they “have not been offered any incentive or payment originating from the business to write the review.” The BBB will not post a review without this certification.
According to the consumer watchdog, UrthBox violated the FTC Act and the Restore Online Shoppers’ Confidence Act (ROSCA) for failing to disclose the negative option terms of its free trial snack box offer and making false claims of independent reviews on the BBB and other websites.
