In 2011 AOL acquired Huffington Post for $315 million. In June 2015, Verizon Communications acquired AOL for $4.4 billion and the site became a part of Verizon Media. Arianna Huffington remained editor-in-chief until she officially departed in 2016 when the Huffington Post was rebranded as HuffPost.
The Buzzfeed Huffpost merger is a return to their roots.
As tech giants like Facebook and Google became more news-oriented, they created pressure on the smaller news platforms. Over the last few years, Buzzfeed and HuffPost both had financial setbacks that prompted layoffs and other cost-cutting measures. cutbacks.
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