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Business November 9, 2021 3 mins read

Yeezy Apparel to pay almost $1 million to resolve consumer protection lawsuit

Business ı By Marivic Cabural Summers

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Kanye West- Yeezy Apparel-consumer protection lawsuit-settlement

Yeezy Apparel LLC and Yeezy LLC, the companies owned by rapper Ye, formerly known as Kanye West, reached a settlement in connection with the consumer protection lawsuit filed against them.

On Monday, Los Angeles District Attorney George Gascón said Yeezy Apparel LLC and Yeezy LLC agreed to pay $950,000 to resolve allegations that the companies engaged in illegal business practices and false advertising by failing to ship items in a timely manner to consumers.

In addition, Ye's online apparel and sneaker company allegedly made false or misleading statements regarding its ability to ship products within a specific timeframe, particularly when customers paid for expedited shipping.

The federal and California statutes require companies to ship an item within 30 days it was ordered over the internet. If a company fails to do so, it must send the consumer an equivalent or better replacement product or send a written notice explaining the reason for the delay and a refund upon request.

The District Attorney’s Consumer Protection Division led the investigation and prosecution efforts against Yeezy Apparel LLC and Yeezy LLC. The Alameda, Sonoma, and Napa county district attorney’s offices are involved in the probe and litigation. The companies cooperated with the investigations and denied the allegations.

On November 3,  Los Angeles County Superior Court Judge Randolph M. Hammock entered and signed a judgment against Ye's apparel and sneaker companies. The court ordered them to pay the following:

  • $200,000 in civil penalties to each of the four district attorney offices involved
  • $50,000 in restitution to the Consumer Protection Prosecution Trust Fund
  • $25,000 in investigative costs to each of the four district attorneys’ offices

In a statement, District Attorney Gascón said, “Online consumers are entitled to protection against unwarranted fees and unreasonably long waits for purchases to arrive on their doorsteps. We will enforce state and federal laws governing online shopping in Los Angeles County.”

Yeezy Apparel LLC and Yeezy LLC are prohibited from making false statements about its shipping timeframe or refunds. The companies are required to comply with the laws related to sending notices to consumers regarding shipping delays. The companies are also required to refund money to consumers who in the future, purchase products that are not shipped on time.

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Marivic Cabural Summers

Marivic has been a freelance writer/journalist for nearly 20 years. She strictly adheres to the ethical standards in journalism. For her, integrity is everything. Readers deserve to know that real story. She previously worked as research analyst and editor at Lombardi Financial and has written for various websites including The Motley Fool, ValueWalk, IcannWiki and was a news writer/radio program producer at Nation Broadcasting Corporation. Marivic holds a BA in Mass Communications.

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