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A week after its viral release a Peloton ad, starring Chris Noth, Peloton has been removed from circulation. Sexual assault allegations have been made against the actor.

Actor Christopher Noth is best known for his television appearances. He was featured on Law & Order,  Sex and the City, and The Good Wife. His latest role is an HBO reprisal of Mr. Big in the Sex and the City sequel ”And Just Like That”. The series premiered on December 8th.

Peloton distances from sexual assault allegations

Peloton issued a statement,  "Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris in our response to HBO's reboot. As we seek to learn more, we have stopped promoting this video and are archiving related social posts."

Peloton Interactive, Inc. is a New York-based exercise equipment and media company. They build internet-connected stationary bicycles. A Peloton was featured in “And Just Like That.”

The viral ad was produced by actor Ryan Reynolds and his digital media marketing company, Maximum Effort. It appeared 3 days after Noth and a Peloton were featured in the series.

The ad went viral and so did Reynolds’ comments about how Maximum Effort was able to develop it so fast. Both the ad and Reynolds comments have been removed.

Noth denies both the allegations

Two women allege Noth assaulted them. As victims, they maintain their anonymity in The Hollywood Reporter where the sexual assault allegations appear. They are simply called Zoe and Lily. It is being reported they approached the publication separately, months apart.

Both women are alleging Noth had sex with them without their consent. And the incidents are alleged to have taken place in 2004 and 2015. They also both claimed that promotion of Noth's series had, "stirred painful memories."

Noth denied their stories. And he also says the timing of the women coming forward is suspicious.