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America March 27, 2024 3 mins read

Troika Media Can Exit bankruptcy After Settlement And Lender Sale

America ı By Rihem Akkouche

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Troika Media Can Exit bankruptcy

Troika Media Group Inc., a prominent marketing firm, is poised to exit bankruptcy by the end of this month following a landmark decision by a New York bankruptcy judge on Wednesday. The judge signaled approval for Troika's Chapter 11 plan, facilitating its sale as a going concern and resolution of pre-bankruptcy legal battles.

Pre-Bankruptcy Challenges Overcome

In a pivotal virtual hearing, Troika's legal representatives unveiled a consensual plan, marking a turnaround from the company's dire financial straits just four months ago. With debts exceeding $72 million, the firm faced an uphill battle. Yet, through meticulous negotiations and the resolution of pre-bankruptcy disputes, Troika charted a path toward rehabilitation.

Troika Media Can Exit bankruptcy : Resolute Decision

U.S. Bankruptcy Judge David S. Jones, presiding over the hearing, acknowledged the complexity of Troika's situation, praising the parties involved for their resolution. "This debtor came in facing quite a number of challenges," Judge Jones remarked, highlighting the efficacy of the negotiated outcome.

Settlement Paves the Way

The path to Troika's Chapter 11 plan was paved by a settlement agreement reached last month, resolving conflicts stemming from pre-bankruptcy litigation. Key among these disputes was the release of escrow funds, a contentious issue between Troika, Converge shareholders, and Blue Torch Finance.

Troika Media Can Exit bankruptcy : Anticipated Exit

With unanimous support from affected creditors, Troika is poised to exit bankruptcy proceedings swiftly. Judge Jones acceded to Troika's request to expedite the process, waiving the standard waiting period. It's anticipated that Troika will conclude its bankruptcy and wind down affairs before April 1.

Troika Media Can Exit bankruptcy : Path Forward

Under the approved plan, Troika's core business will be acquired by Blue Torch through a $51 million credit bid, offsetting a significant portion of its secured claim. Additionally, a portion of the disputed escrow funds will be allocated to Converge shareholders and to cover Chapter 11 costs and unsecured claims.

Modest Recovery

Despite the challenges, there's a glimmer of hope for unsecured creditors. While the $500,000 pool allocated for them may seem modest, it represents a meaningful step forward in Troika's restructuring efforts. This gesture underscores a commitment to honoring obligations even amidst financial turmoil.

Troika Media Can Exit bankruptcy : Final Hurdles

Before the plan is finalized, minor adjustments are required. Judge Jones is expected to sign off once a list of changes, including typo corrections and language revisions, are addressed.

Legal Representation

Troika's legal team, spearheaded by Willkie Farr & Gallagher LLP, navigated the complex proceedings. Stacy A. Lutkus of McDermott Will & Emery LLP represented the official committee of unsecured creditors, while the U.S. Trustee's office was represented in-house.

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Rihem Akkouche

Rihem Akkouche is a passionate journalist dedicated to shedding light on compelling stories, sparking conversations, and fostering a more informed world.

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