Global private equity heavyweight Bain Capital to acquire EcoMarketing has become the latest deal stirring Asia’s consumer-brand landscape, as talks intensify over a potential purchase of the company’s largest shareholder stake.
Investment banking sources said Tuesday that Bain Capital has entered discussions to buy out the controlling equity in EcoMarketing, the parent company of athleisure standout Andar, a brand that has sprinted from niche to national leader.
From Marketing Firm to Brand Powerhouse
EcoMarketing began as a specialized marketing agency but dramatically reshaped its trajectory after acquiring Andar in 2021. Since then, Andar has been scaled into South Korea’s No. 1 athleisure brand, becoming the company’s flagship growth engine.
Beyond Andar, EcoMarketing has expanded its footprint by nurturing additional brands including Daily&Co, Klug, and Mongze, stitching together a diversified consumer portfolio that blends fashion, lifestyle and marketing expertise.
Record Numbers Draw Investor Attention
In the third quarter of this year, EcoMarketing posted 117.8 billion won in revenue and 15.5 billion won in operating profit, setting a record quarterly high, according to industry data. The figures underscore why Bain Capital’s interest is gaining traction as competition for scalable consumer brands intensifies.
