We published an article earlier this year discussing Yelp’s fight to protect themselves and consumers from being muscled around by these firms. Indeed, it has become much more difficult to get negative content removed from the internet. These days, internet defamation attorneys have to take a different approach to remove this content. How do they do this?
According to InternetLiveStats.com:
“Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”
Billions of users each day begin their search for information on Google, so many attorneys have begun focusing on removing content from Google rather than taking down the original source, reducing the majority of negative exposure to damaging content.
Law firms do this by filing an injunction on the creator of the content for libel or defamation. If the court files an injunction order, Google will, in most cases, de-index the content from being found on their search engines.