In one exchange, a publicist remarked about Baldoni’s “luck” and emphasized the need to capitalize on it.
The alleged smear campaign also involved subcontractors who “weaponized a digital army” to create and promote content that appeared authentic on social media and internet forums, the complaint claims.
Success of “It Ends With Us”
Despite the controversy, “It Ends With Us” became a box office hit, earning $350 million worldwide.
Based on Colleen Hoover’s bestselling novel, the film has drawn significant attention for its storyline, which focuses on sensitive topics like domestic abuse. Hoover also penned a sequel, “It Starts With Us.”
This case underscores the challenges individuals face when speaking out against misconduct in the entertainment industry.
By taking legal action, Lively aims to expose what she describes as a retaliatory system designed to silence whistleblowers and discourage accountability.
As this case unfolds, it has the potential to spark broader conversations about workplace conduct and the mechanisms used to protect or vilify those who come forward.
