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Caitlin Clark’s Expanding Endorsement Portfolio
In addition to her collaboration with Wilson, Clark has secured a range of high-profile endorsements, continuing to expand her influence in the sports industry.
- The BIG3: Clark reportedly received a $5 million offer to play in the BIG3 basketball league, founded by Ice Cube, potentially debuting in the 3-on-3 format next season.
- Panini America: In March 2024, Clark became the first female athlete to sign an exclusive trading card and memorabilia contract with Panini America.
- Gatorade: Clark joined the Pepsi-owned brand with a NIL deal in December 2023, becoming the second female collegiate basketball player, after Paige Bueckers, to sign with Gatorade.
- State Farm: October 2023 marked a groundbreaking NIL deal with State Farm, making Clark the first college and female athlete signed by the insurance giant.
- Nike: Clark’s association with Nike dates back to October 2022, when she joined other notable young athletes, including Bronny James and Haley Jones, in signing with the sportswear powerhouse.
- Xfinity, Gainbridge, Buick, Topps: Clark’s endorsement roster also includes partnerships with companies such as Xfinity, Gainbridge, Buick (with the “See Her Greatness” campaign), and Topps, which reflects her growing appeal beyond basketball.
