For many Americans, Halloween is an exciting time that’s much looked forward to. Between dressing up in fun costumes, going trick-or-treating, and attending various parties, there’s no denying that Halloween stands out from the remaining 364 days each year.
This holiday is also when many people purchase and eat candy. Some folks like to keep sweet treats in their homes for themselves. At the same time, others buy various candies to give out to trick-or-treaters or bring to Halloween events.
Traditionally, Tootsie rolls, M&Ms, sour patches, and other sweets are the most popular candies. There was a time when the same could also be said of candy corn. However, new data indicates that candy corn is actually losing popularity amongst the public.
A closer look at love lost for candy corn
Of the $3.7 billion that went to candy purchases in America last year, more than 60% of that accounted for various chocolates. Though as non-chocolate sweets now appear to be rising in sales, candy corn is not really seeing a boost.
