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Elon Musk is the CEO and owner of Twitter. He also owns some of the most profitable technology-based companies in the world. And he just hit a new Guinness World Record by becoming the most followed person on the Twitter platform. 

The Guinness Book of Records has recognized this historic moment, noting that about 30% of active Twitter users appear to follow Musk's account.

The most-followed account has changed hands many times since Twitter was founded. Ashton Kutcher was the first account to get one million followers.  Lady Gaga, Katy Perry, and Justin Bieber have all held the top slot.

Musk with 133 million followers replaced former President Barack Obama as the most-followed account this week. Obama has held the title since 2020.

Musk has been a prolific Twitter user for years. And his on-site popularity has skyrocketed since he bought the platform for $44 billion late last year. 

He has been posting an average of more than 25 posts each day. And he uses his ownership to advertise and posts surveys to test his revamping plans.

Musk sets 2nd Guinness World Record in 2023

In order to use his popularity on Twitter to market his other ventures. He reportedly instructed engineers to boost his own posts in users' feeds. This has resulted in tweets from Musk flooding into timelines, even if they had never followed or interacted with him before. 

Musk's popularity on Twitter is just one aspect of his larger-than-life persona. He is known for his work with SpaceX, Tesla, and other ventures that are pushing the boundaries of what is possible. 

The busy CEO also advocates for the ethical development of Artificial intelligence. And recently gave up his ownership interest in Open AI the parent company of CHATgpt. Along with other tech titans, he has called for a halt to the development of new AI technology to protect humanity.

Musk's record-setting feat on Twitter is not the first time he has made headlines this year. He was awarded the Guinness World Record for the largest loss of personal fortune in history. He paid 44 billion for Twitter and saw the value plunge after his purchase. And his ownership interest in his electric vehicle company, Tesla, also took a hit. 

In early March 2023, Tesla stock recovered and according to Bloomberg, Elon Musk was once again the richest man in the world. He may have made the Guinness World Record Book for a 3rd time as the billionaire that has been on top the most. In 2021, Elon Musk paid more taxes than anyone in the United States. Because of privacy concerns there is no category for US taxes. But if there was, he would be the record-holder there.