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NCAA v. Alston is the high profile case led by college athletes who are pushing for more rights, greater acknowledgment, and compensation for their work. The case was recently heard by United States Supreme Court, who decided to strike down the restrictions on the college athletes name, image, likeness, or compensation. Before this case was decided, a group of three athletes around the country sued California in federal court back in 2021, before the the Alston landmark decision was made.

While the Supreme Court is busy with the NCAA, other conferences have gone to court over their own rights, for example a case involving Penn State. In the trademark case, the presiding judge stated the following, "The modern collegiate trademark- and licensing-regime has grown into a multibillion-dollar industry," the judge said in his opinion. "But that a house is large is of little matter if it's been built on sand. The signal is out there that the revenue model, the business model, might end up not being sustainable in its current form, or as valuable," The judge continued in his opinion.

Additionally this year, we will see high school athletes in court after their rights to compensation were allegedly denied last January. Cases like these will be heard in Florida and the District of Columbia.

An associate attorney at Akerman LLC, who is familiar with government and collegiate affairs, had this to say, "Is this the line we're going to stay at, or will we see movement on what the student-athlete can and cannot do?'' Jamel A.R. Greer said, "adding that with the shifts in the college football landscape and the continued fight for equity for women athletes, the decisions in the NIL cases "will be a game-changer.''

The cases are In re: College Athlete NIL Litigation, case number 4:20-cv-03919, in the U.S. District Court for the Northern District of California; Pennsylvania State University v. Vintage Brand LLC, case number 4:21-CV-01091, in the U.S. District Court for the Middle District of Pennsylvania; and Stewart et al. v. Florida High School Athletic Association Inc. et al., case number 2022-427-CA-01, in the Circuit Court for the Eleventh Judicial Circuit of Florida.