QVC Group is considering a Chapter 11 filing as it negotiates with lenders to restructure $6.6 billion in outstanding debt, according to a report published Tuesday by Bloomberg, citing unnamed sources.
The company, once synonymous with at-home shopping and televised retail spectacle, is seeking what sources described as a voluntary debt restructuring agreement with creditors — one that could be executed within a Chapter 11 bankruptcy process. No final decision has been made, Bloomberg reported.
QVC Group did not respond to a request for comment by press time.
Debt, Declining Viewership and a Shifting Landscape
The potential bankruptcy filing emerges against a backdrop of mounting financial strain. QVC is grappling not only with billions in debt but also a prolonged decline in viewership and sales as fewer consumers tune in to cable television.
The shift away from traditional TV — once QVC’s stage and spotlight — has steadily eroded its audience.
“Returning our company to growth continues to be difficult,” President and CEO David Rawlinson said during the company’s third-quarter earnings call in November. He cited a “challenging tariff, viewership, and macroeconomic backdrop” as headwinds weighing on performance.
In November’s quarterly report, QVC acknowledged that its level of indebtedness “raise[s] substantial doubt about the company’s ability to continue as a going concern” — language that underscores the gravity of its financial position.
