Restructuring Moves Already Underway
Cost-cutting measures have already reshaped the company’s footprint.
Last March, QVC eliminated 900 jobs following the closure of longtime headquarters for HSN in St. Petersburg, Florida. QVC merged with rival HSN in 2017, consolidating two once-dominant forces in televised retail.
In May, QVC’s stock was delisted from the Nasdaq and now trades over the counter — another sign of its shifting financial standing.
Jewelry Sales Show Flicker of Strength
Though no longer the jewelry powerhouse they once were, QVC and HSN continue to sell significant volumes of adornments. QVC Group reported $100 million in jewelry sales for the third quarter of 2025, according to its most recent financial filing.
During the same earnings call, Rawlinson pointed to “a notable improvement in trend” within the jewelry category, highlighting strong performances from J. King and the company’s lab-grown diamond assortment.
Even so, isolated bright spots may not be enough to offset the broader pressures facing the retailer.
