The Social Media Landscape
Despite the competitive nature of the social media landscape, a few select companies have carved out a comfortable position in the marketplace. LinkedIn, Pinterest, Google+, Skype, Digg, Tumblr and WhatsApp are the first one that come to mind. I have not forgotten the ‘ever popular’ Twitter, Instagram, YouTube, and of course the proverbial king of social media, Facebook.
Regardless of these success stories, there were many that failed to find a permanent place in this fickle landscape. They disappeared into oblivion never to be seen or heard of again; Hi5, Myspace, Tagged and Friendster might ring a bell—or maybe not, which perfectly proves my point.
Then we have the new kid on the block, Snapchat. It was actually launched in 2011 under the name Picaboo but didn’t really take off. The app was later rebranded as Snapchat and gradually began to gain traction. Fortune.com reminds us that in early 2011 the app had only 1000 daily users which grew to 100,000 by early 2012.