The creators introduced unique features such as disappearing text messages, live videos, my stories, smart filters, geo filters, stickers and Bitmoji. By 2015 Snapchat became one of the most popular social media platforms in the world.
It is not surprising that these days there are over 150 million active users on Snapchat, with a value of 20 billion dollars. And they seem to be planning for the future as well, recently launching a new product, ‘Spectacles by Snap’ with the company even rebranding itself as Snap Inc. But the real question is, can it retain its place in the market when other popular apps such as Instagram are also incorporating features that were once only unique to Snapchat?
Hello Instagram
Instagram’s foray into the social media landscape was much easier than Snapchat’s. Only two months after its launch in 2010, the mobile app had over 1 million users. It was poised for success from the very beginning. Instagram allowed users to share their lives with people around the world by uploading photos, and videos with the option to edit with basic filters before posting.
