The release of the Aliens series, followed by Predator, marked a significant shift in how licensed projects were handled. While other publishers often treated these projects as secondary, Dark Horse devoted substantial resources to them, using top talent to create comics that served as sequels to popular films.
The success of this strategy was undeniable. In 1990, the launch of Star Wars further cemented Dark Horse’s dominance in the movie-based comics niche. The company’s innovative approach not only met with commercial success, with sales reaching into the millions, but also established Dark Horse as the industry leader in this profitable sector.
Today, the company continues to publish a wide range of popular titles, including Star Wars, Buffy the Vampire Slayer, Mass Effect, Aliens, Predator, Conan, Serenity, Dollhouse, and many others.
Dark Horse Digital: A New Era in Comic Publishing
Building on its legacy of innovation, Dark Horse Comics launched its digital publishing program, Dark Horse Digital.