The relabeling wasn’t just a mini rebranding. And it wasn’t solely about aesthetics. The company recognized the needs of its customer base. And redefined its identity in order to reestablish connections to the product.
According to Greenway, this precise alignment with customer needs is the pivotal factor underpinning their success story.
In an oversaturated industry, Vitamin Energy has managed to stand out by addressing consumer needs. And become an entity that listens, responds, and delivers.
The company’s energy shots go beyond a mere energy boost. The product now harmonizes with the values and lifestyle of those it aims to invigorate.
The company did a comprehensive redesign of not only labels but also every facet of brand communication. According to Greenway, this precise alignment with customer needs is the pivotal factor underpinning their success story.
Surging Sales
From a marketing perspective, relabeling has been a resounding success. And both in-store and online sales are on a major upswing.
