According to analysts from IRI Worldwide, market data reflects a significant year-over-year increase in sales. And Vitamin Energy shots sales are projected to surpass 5-Hour Energy by the first quarter of 2027.
This is a historic shift in the energy shot marketplace.
Vitamin Energy isn’t just concerned with becoming #1. It hopes to transform the entire energy shot experience. Their ambition is to create an effective and beneficial product that garners trust, and affection, and becomes an indispensable part of their customer’s lives.
In the words of Greenway, they are ready. With a clear vision, unyielding focus, and a product that strongly resonates with consumer desires, Vitamin Energy is evolving into more than just a brand. It’s morphing into a phenomenon.
Marketplace shifts
In July, Monster Energy’s acquisition of all assets from Bang Energy came after the latter’s bankruptcy, which was triggered by a significant legal defeat by Monster.
The Premium Energy Shot marketplace had already been going through a series of major shakeups. And there was widespread curiosity regarding the fate of products in the Bang Energy portfolio.
