At the time of the acquisition, Jeff Wilke, CEO for Worldwide Consumer at Amazon noted that PillPack is also focused on technology and they are “excited to see what we can do together on behalf of customers over time.”
Amazon’s emotion-detecting software could be very lucrative as the e-commerce giant will gain insights to develop new health products. The e-commerce giant can also use the software to provide better target advertising or product recommendations to consumers.
A 2017 patent application indicates that the e-commerce giant’s system has voice software that analyzes vocal patterns to detect how a user is feeling. The software will determine whether the person is feeling anger, boredom, disgust, fear, joy, sadness, sorrow, stress and other emotions. The technology can also detect abnormal emotional condition based on the diagram in the patent filing.
The diagram shows a sniffling woman telling Amazon’s digital assistant that she’s hungry, the software determined she has a cold and asks the woman if she likes a recipe for a chicken soup.
