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Amazon will start advertising on Twitter again and is set to pour in about $100 million a year, Platformer journalist Zoë Schiffer tweeted.

According to the tweet, the online retail behemoth was waiting for "some security tweaks" to Twitter's ads platform before returning.

The news followed Elon Musk’s tweet saying Apple had "fully resumed" advertising on the platform. Musk later tweeted to "thank advertisers for returning to Twitter." 

Half of Twitter's top 100 advertisers stopped their spending after Musk took over Twitter, according to research center Media Matters.

They spent $750 million on Twitter ads this year and accounted for almost $2 billion of the company's ad revenue since 2020. 

Apple halted its ads on Twitter after a shooting at an LGBTQ nightclub in Colorado Springs last month, which left five people dead and dozens more injured; three sources told The New York Times. 

General Motors was also on the list of advertisers to pause ads on Twitter. The Tesla rival said in October it needed to review the platform under Musk's leadership. The decision came from GM's concerns that its Twitter data could be passed on to Tesla, sources told The New York Times.

Twitter offered incentives to big-spending advertisers to counteract the steep loss of revenue, Schiffer tweeted last week. Any advertisers spending more than $500,000 will have that matched by Twitter, the source told Schiffer. 

While returning advertisers may be good news for Twitter, internal sources told The Times that ad revenue in the week of November 20 was 80% below expectations.

Some brands only agreed to advertise for events like the Super Bowl and had clauses stating they could change their minds for any reason, according to the Times report