Coalition requests the streaming industry to implement the following policies
On Wednesday, the coalition of Attorneys General requested the streaming industry to adopt the following policies:
- Eliminate or exclude tobacco imagery in all future original streamed content for young viewers, including any content rated TV-Y, TV-Y7, TV-G, TV-PG, TV-14, G, PG, and PG-13.
- Ensure that any promotional material such as previews, trailers, image galleries, and clips are tobacco-free. Content with tobacco imagery should be rated TV-MA or R and only recommended to adult viewers.
- Only “recommend” or designate tobacco-free content for children, adolescents, families, and general audiences.
- Improve or offer parental controls that are effective, prominent, and easy-to-use, that allow parents and guardians specifically to restrict access to all content with tobacco imagery, regardless of rating.
- Mitigate the negative influence of tobacco content, from whatever source and with any rating, by streaming strong anti-smoking and/or anti-vaping public service announcements, as appropriate, before all videos with tobacco content.
