Google’s Direct-Air Capture Partnership: A Major Step Toward Carbon Removal and Cost Reduction

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Google has announced a groundbreaking partnership with Holocene, a direct-air capture startup, to support the removal of carbon dioxide emissions from the atmosphere. 

This deal, which represents Google’s continued commitment to sustainability, aims to address both environmental and financial challenges in the field of carbon removal. 

Google is purchasing $10 million worth of carbon removal credits from Holocene at a rate of $100 per metric ton. This price aligns with the U.S. Department of Energy’s target for making direct-air capture technology economically viable.

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Holocene’s Direct-Air Capture Technology

In a statement detailing the initiative, Google recognized the long road ahead for direct-air capture technology, or DAC, to achieve commercial viability.