Over the past several weeks, former UN ambassador Nikki Haley's 2024 presidential campaign has been picking up steam.

In late November, Haley won the endorsement of Americans For Prosperity. The conservative non-profit organization praised her as the GOP's best shot at defeating Biden, while also affirming itself as the greatest resource to assist Haley in doing so.

Haley's also found herself and the DeSantis campaign taking shots at one another. The Florida governor criticized her in November after she stated all social media users should have to be registered "by their name" when posting online.

Haley's also responded to DeSantis with criticisms of her own, such as taking shots at his chances of winning the GOP nomination. With days left until the Republican Party's fourth primary debate, much of the nation is weighing Haley's chances of making it to the general election.

The latest from Haley's campaign

Some of Haley's latest campaign stops include Iowa's Oskaloosa Christmas Parade, a rally in Bluffton, South Carolina, and a sit-down with New Hampshire voters in Wolfeboro.

The former UN ambassador has an active presence on social media as well, where she just released an ad centering on moral clarity. In the 30-second piece, Haley calls for a "new generation of conservative leadership" as the solution to foreign policy problems, crime, antisemitism on college campuses, and other ills.

https://twitter.com/NikkiHaley/status/1730227961696014511

The debate on Wednesday will be critical

Going into the fourth GOP primary debate later this week, the question has become: what's next for Nikki Haley's campaign? Many pundits and others who keep up with the political world believe Haley's debate performance on Wednesday will determine where she goes next.

GOP strategist Chris Brown, for instance, stated that Haley poses the greatest threat to DeSantis' chances of winning the Republican Party's nomination.

On Thursday, former Georgia Lieutenant Gov. Geoff Duncan posted an op-ed on CNN that asserts Haley as the best chance of defeating Trump in the primary and stopping Biden from winning a second presidential term.

If Haley does well during this week's debate, she could potentially garner more endorsements and win over the confidence of additional GOP primary voters.