Realtors Need to Become Digital Marketing Experts to Survive

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SEO Optimization

Most readers of this article have probably heard the term SEO, but what does it really mean? It stands for search engine optimization and it refers to the things that can be done to drive traffic to a site. How search engines such as Google determine the placing of a site in its search listings involves a complicated formula, but there are some things that can be done to increase the chances a site will be found in a search. Creating lots of relevant, fresh, and interactive content in the realty niche is a good place to start for a real estate agency trying to establish a solid online presence.

Social Media Accounts

It isn’t enough just to create a great website though. In our social media driven world, it’s become expected that any business worth its salt will have a strong social media presence as well. At a minimum, real estate agencies should have a Facebook business page, a Twitter account, and a LinkedIn account. Each individual agent should have an account on each of these platforms as well.