Communication and Team Cooperation
A comprehensive digital marketing strategy for a real estate agency isn’t just about driving traffic to a website and social media accounts. The most progressive companies also use digital media for instant communication between team members. This includes the obvious tools such as email, instant messaging, and online video conferencing, but there are other great tools that can enhance the performance of an agency as well. Team tracking software such as the Asana platform can be used as a virtual office where team members can share ideas and contribute information and there are lots of other similar tools that do essentially the same thing.
It’s Time to Get Online
Creating an effective digital media campaign isn’t an option any more for real estate agencies. In fact, an argument can easily be made that realtors need to be digital marketing experts. While that may be a little bit of an exaggeration it’s not for off the mark.
In a world where every other realtor out there has a strong online presence it’s important to at least have a very good idea of how it all works. Those who aren’t comfortable with online life need to employ professional help if they want to survive in a difficult business. Clients expect to be able to find a realtor online. Gone are the days when they picked up the yellow pages to find what they were looking for.
