FOLLOW US

Perhaps the biggest mistake that businesses make when they start to delve into social media is an inconsistent message. Each account that represents the agency should have a common theme and a homogeneous message. These accounts need to be just as clean and professional as the website.

Social Media Advertising

A somewhat controversial method for increasing traffic and creating a strong presence online is the use of social media advertising. Almost all of us have seen ads in our Facebook feed for local real estate agencies. These advertisements highlight some of the best homes that real estate companies have on the market. Even if you’re not convinced of the merits of the tactic, there’s no denying the fact that it’s a strategy that increases visibility for an agency.

Progressive real estate agencies that do decide to adopt a lot of these digital marketing strategies don’t have to just wonder if their efforts are working. There are online tools they can use to track the strength of traffic to their site and social media accounts. Google Analytics is a useful tool for tracking traffic and Facebook has tools to help an agency see how successful their Facebook business page is as well – at a price of course.

Communication and Team Cooperation

A comprehensive digital marketing strategy for a real estate agency isn’t just about driving traffic to a website and social media accounts. The most progressive companies also use digital media for instant communication between team members. This includes the obvious tools such as email, instant messaging, and online video conferencing, but there are other great tools that can enhance the performance of an agency as well. Team tracking software such as the Asana platform can be used as a virtual office where team members can share ideas and contribute information and there are lots of other similar tools that do essentially the same thing.

It’s Time to Get Online

Creating an effective digital media campaign isn’t an option any more for real estate agencies. In fact, an argument can easily be made that realtors need to be digital marketing experts. While that may be a little bit of an exaggeration it’s not for off the mark.

In a world where every other realtor out there has a strong online presence it’s important to at least have a very good idea of how it all works. Those who aren’t comfortable with online life need to employ professional help if they want to survive in a difficult business. Clients expect to be able to find a realtor online. Gone are the days when they picked up the yellow pages to find what they were looking for.