Mobile Friendly
Realty agencies can’t be content with a site that works well on traditional computing platforms either. In today’s mobile friendly world, it’s important to have a site that works well on all possible platforms. The site needs to look just as good on a laptop as it does on a smartphone. According to the National Association of Realtors, most potential buyers that search for a realtor online do so using a mobile platform. Real estate agencies must make sure their site is mobile friendly.
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It’s also important to make sure that the content on the site isn’t static. Today’s potential home buyers are used to interactive content that paints a clear picture in their mind. A good idea is to create a YouTube channel that showcases the agency and the agents. These YouTube videos can then be embedded from the channel right on the website. Videos shouldn’t be very long as people tend to have short attention spans, but they don’t really need to be to get an effective message across.
