Perhaps the biggest mistake that businesses make when they start to delve into social media is an inconsistent message. Each account that represents the agency should have a common theme and a homogeneous message. These accounts need to be just as clean and professional as the website.
Social Media Advertising
A somewhat controversial method for increasing traffic and creating a strong presence online is the use of social media advertising. Almost all of us have seen ads in our Facebook feed for local real estate agencies. These advertisements highlight some of the best homes that real estate companies have on the market. Even if you’re not convinced of the merits of the tactic, there’s no denying the fact that it’s a strategy that increases visibility for an agency.
Progressive real estate agencies that do decide to adopt a lot of these digital marketing strategies don’t have to just wonder if their efforts are working. There are online tools they can use to track the strength of traffic to their site and social media accounts. Google Analytics is a useful tool for tracking traffic and Facebook has tools to help an agency see how successful their Facebook business page is as well – at a price of course.
