The verification process is another big step that Facebook is taking to protect the integrity of elections. The social network giant will prohibit advertisers from running political ads on its platform if they fail to pass the verification process.
Facebook supports regulation of political ads online
Additionally, Facebook will require advertisers to label the political ads and show who paid for them. It is starting these new requirements in the United States and will expand its implementation worldwide in the coming months.
The social network giant will hire thousands of people to help verify advertisers and large pages. “We’re committed to getting this done in time for the critical months before the 2018 elections,” said Zuckerberg.
Furthermore, Zuckerberg acknowledge that these steps cannot stop all people from trying to game the system. However, he pointed out that “it will make a lot harder for anyone to do what the Russians did in 2016.” It will be more difficult for any entity to use fake accounts and pages to run advertisements.”
