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June 24, 2026

Business October 8, 2018 12 mins read

Opinion: Upwork (UPWK) is more valuable than LinkedIn

Business ı By Cedric Dent

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Upwork

Notably I could choose the geo-area of the development talent I was seeking...in this case I chose Romania, Poland, and Ukraine due to their great reputations for development talent.

To identify talent, as you can see above, I narrowed my search to:

  •  Freelancers must have a rating of 90% or higher from their previous engagements.   Ratings are key on Upwork, as freelancers can rate the business they are working for and businesses can rate the freelancer's performance.   When sourcing freelancers you can see how much money they've billed previous clients, the type of work performed, and the details of the rating.
  • I typically only hire freelancers that have billed over 1000+ hours on the Upwork network.   That way I can better identify talent through their previous reviews.
  • Upwork let's you choose the hourly rate the freelancers typically bills.   This is great because you can cut straight to the point with the freelancer and get one that is within your budget.
  • All freelancers are subjected to testing to determine their English proficiency.  Since I speak English only, I'm able to narrow my criteria to freelancers that have a strong command of the English language only.
  • There are both independent freelancers and agencies on Upwork.   I prefer to work with independent freelancers, cutting out the agency middleman from the supply chain.  Nevertheless there are agencies that have billed millions of dollars via the Upwork platform and appear to be worth hiring.

Within minutes of creating my first job posting I was able to access talent across the world that far surpassed any talent I had ever come across previously.   Best of all the response rate was almost immediate from the developers I connected with.

For the first time ever I was able to see beyond the "best references" and actually read real reviews from former clients.  This proved to be exceptionally useful in my search for a new developer.

By way of example, who would you hire:

When you compare apple to apples, Caitlin L. is higher rated and has set a rate similar to Gabriel, therefore he's the better choice of the two.

This search took all of 2 minutes to identify top talent for my business and it cost me nothing.

I eventually found a new developer on Upwork and hired him.  The experience far surpassed my expectations, and now, over 1 year later, I am still working with that developer.

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