Circana, renowned as a leading advisor in deciphering consumer behavior complexities, partners with global giants such as McDonald’s, Sephora, 7-Eleven, and PepsiCo. Utilizing advanced technology and analytics, Circana provides over 7,000 brands and retailers worldwide with comprehensive insights into market and consumer dynamics.
Vestar Closes $1.2B Continuation Fund : A Testament to Successful Collaboration
Patrick Jennings, Managing Director at Blackstone Strategic Partners, praised the collaborative efforts: “Circana, including the Vestar team, has done an incredible job building a mission-critical partner for the world’s leading and most innovative brands and retailers across a broad range of industries.” He noted that partnering with Vestar to propel Circana’s next growth phase aligns seamlessly with Blackstone’s strategic investment ethos, focused on information services and custom liquidity solutions.
A Strategic Merger and Strong Partnerships
Circana emerged from the 2022 merger between Information Resources Inc. and NPD Group, signaling a significant recapitalization led by Vestar alongside New Mountain Capital in 2018. The current ownership structure includes Hellman & Friedman, Vestar, and New Mountain Capital management, demonstrating a strong coalition backing Circana’s ambitious trajectory.
